CREATIVE DIRECTION, PRODUCTION, INSTALLATION, EXHIBITION
ANNIE LEIBOVITZ: WOMEN NEW PORTRAITS
Ten global cities in twelve months
Commissioned by UBS
WOMEN: NEW PORTRAITS is a continuation of Leibovitz’s most enduring and well known photography series, ‘WOMEN’, originally published in 1999. The initial project was a collaboration between Leibovitz and the writer Susan Sontag who referred to this body of images as “a work in progress”. In line with Sontag’s idea, the exhibition evolved over the course of the tour as Leibovitz photographed women in each of the host cities, sublimating portraits into the exhibition. Additionally, a series of public talks hosted by Leibovitz and Gloria Steinem highlighted important global and local women’s rights issues. Topics included women in leadership, women in media, violence against women, women in business, women, work and economic independence, and women and social justice.
Tasked with the challenge to bring Leibovitz’s iconic photography series to state-of-the-art 4k video displays, we provided creative, technical, and production services required to design and execute the plan. The implementation required the design of custom innovative workflows to marry the different technical worlds of still photography and video while compensating for limitations inherent within LCD technology, beta 4K video codecs, and 4k media playback. Charting into this virgin technological terrain, our mission and responsibility was to technically and artistically perfect the process and output in order to meet Leibovitz’s artistic expectations and high standards. Included in this work was the design and fabrication of the modular steel support structure (for the monitors) that could be assembled, packed, and reassembled with ease and precision.
Over the course of twelve months across ten global cities, it was our responsibility to mange the traveling exhibition, which included international shipping (on very tight timelines), hiring local crews, sourcing local materials, installation and deinstallation services.